Branson: The 10 Big Secrets of a Brand Leader

Author: De Dilauf
Publisher:
Publish Date: 2003-01-01
Features: When Sir Richard Branson guided Virgin Group into the 21st century, we had every reason to believe that his ambition for the Virgin brand would not weaken. Of course, this business tycoon has faced some very challenging issues in the years since the book's publication, but he has also achieved many. On March 30, 2000, commoner Richard Branson became Sir Richard Branson, Baronet. At the New Year Honours ceremony, where he was knighted as an outstanding entrepreneur, the usually casual Branson wore his first full-dress uniform to attend the ceremony at Buckingham Palace. Fame was knocking at his door, but he still does not want to be involved in the political establishment. With his usual enthusiasm, the party-loving Branson celebrated his knighthood by hosting the other 250 people knighted on the same day. When asked how it felt to become "Sir Richard Branson," Branson replied, "It felt great. Of course, the thought of sleeping with a baroness from now on is a bit strange."