Rationally Towards the Market: The Revolution of 21st Century Marketing Theory

Author: Deng Xiangrong
Publisher:
Publish Date: 2004-01-01
Features: · The latest marketing concepts in the world today; · Explores brand-new marketing models; · Analyzes successful marketing cases; · Broadens the thinking of corporate elites; · Enhances the market competitiveness of modern enterprises. The creation of theory opens the way for practice. The application from theory to practice still has a considerable distance to go. This not only requires a revolutionary transformation of existing mindset, but also requires corresponding institutional arrangements. Therefore, the development and application of theory must rely on the joint efforts of theoretical researchers, corporate managers, institutional providers, and consumers. Based on such a real-world need, we have designed and launched this book with popular significance, hoping to introduce some of the latest marketing theories and ideas in the world today in more accessible, concise language and practical cases, striving to help more people understand and participate in this new thinking revolution. We have entered a new era, and new market orders and competition rules will eventually replace everything we are familiar with. Cooperative competition will replace competitive competition; information competition will become the dominant force in the market; the popularity and penetration of the internet will completely change the organizational boundaries and market boundaries of enterprises; competition will also tend to globalization. As a result, both the methods and content of competition will undergo significant changes. In the face of all this, we have no choice but to continuously innovate to firmly grasp the initiative in future market competition. The impact of a book is limited, but as an inspiration for people's thinking and a guide for rational thinking, it is meaningful. If it can truly achieve such an effect, we will be greatly comforted.