Winning Credibility: How to Become an Excellent PR Expert

Author: FeiSi Technology Product R&D Center
Publisher:
Publish Date: 2003-02-01
Features: A good reputation is one of your most valuable assets. But maintaining a good reputation during a public relations crisis is indeed a challenging task. Chris Janus, the author of this book, is a leading figure in the public relations consulting industry. He will guide you step by step in building and protecting your own and your company's reputation. The book is filled with easy-to-understand case studies, checklists, and templates, making it suitable for company managers and public relations consultants who aim to establish and enhance the reputation of brands, organizations, and individuals. Through the explanation of cases from around the world, the book highlights various aspects of reputation protection and enhancement, including the development of reputation strategies, reputation measurement, crisis and project management, online reputation management, media relations, and internal communication.