New Telecommunications Market Success Strategy

Author: (USA) Strong; Wang Liangyuan et al
Publisher:
Publish Date: 2003-06-01
Features: [Editor's Recommendation] This book is suitable for managers and researchers in telecom operators, telecom equipment manufacturers, and related institutions, as well as students and faculty in relevant disciplines of postal and telecommunications colleges. It can also serve as a reference for industry professionals interested in the development of the telecom industry. Standing at the height of the new landscape of the global telecom industry, this book takes the success and failure of telecom companies in the U.S. and globally as its starting point to derive a series of success rules and strategies. The content covers multiple aspects, including planning, marketing, operations, finance, and organizational structure. It focuses on key issues such as core competitiveness, value chain management, customer relationship management, pricing and cost management, and provides many practical auxiliary tools. To identify future competitors and help telecom companies determine their market position for long-term success, the book clearly describes the current and future telecom market landscape amid the ongoing deregulation. Additionally, the case studies on successful and unsuccessful competition in the book can help telecom companies avoid market risks and choose the most reasonable development direction. This book is suitable for managers and researchers in telecom operators, telecom equipment manufacturers, and related institutions, as well as students and faculty in relevant disciplines of postal and telecommunications colleges. It can also serve as a reference for industry professionals interested in the development of the telecom industry.