Public Relations Basics

Author: Zhang Xuhui, Li Wenjing (editors)
Publisher:
Publish Date: 2004-11-01
Features: This book is written according to the teaching syllabus for the basic course of Public Relations in secondary vocational schools. It has been reviewed and recommended by the Construction Ministry's Guidance Committee for Architecture and Real Estate Economic Management in secondary vocational schools. The book covers the following topics: Overview of Public Relations, The Origin and Development of Public Relations, Public Relations Organizations and Personnel, Public Relations Communication, Public Relations Work Procedures, Public Relations Planning, Property Management Documents in Public Relations, Special Public Relations Activities, Reception Etiquette. The book focuses on the basic theories and practical techniques of Public Relations. Review and discussion questions are provided after each chapter. This book is written according to the teaching syllabus for the basic course of Public Relations in secondary vocational schools and has been reviewed and recommended by the Construction Ministry's Guidance Committee for Architecture and Real Estate Economic Management in secondary vocational schools. The book covers the following topics: Overview of Public Relations, The Origin and Development of Public Relations, Public Relations Organizations and Personnel, Public Relations Communication, Public Relations Work Procedures, Public Relations Planning, Property Management Documents in Public Relations, Special Public Relations Activities, Reception Etiquette. The book emphasizes the basic theories and practical techniques of Public Relations. Review questions are provided after each chapter. This book can be used as teaching material for secondary vocational schools, Party schools, correspondence universities, and e-textbooks. It can also serve as training material for cadres and workers, as well as a reference book for self-study.