7 Principles of Customer Value

Author: (USA) Bradley
Publisher:
Publish Date: 2004-01-01
Features: In such a fiercely competitive era, many companies continuously cut costs significantly to lower prices, assuming that customers only care about low prices. This assumption leads them to only achieve low profits. Companies spoil customers, making price the primary factor in customers' choices. Once your company falls into this trap, how can it easily escape? This book tells you simple methods and techniques to stand out, delivering high-value products or services to your customers, thereby effortlessly earning substantial profits and breaking free from price wars.