E-commerce economics

Author: (USA) VanHoose D.
Publisher:
Publishing Date: 2003-05-01
Features: With the continuous development and improvement of e-commerce, research on this topic will undoubtedly deepen. However, at present, this book is truly an invaluable reference material for systematically and comprehensively studying the field of e-commerce. Moreover, since the author's original intention was to write a textbook for university-level e-commerce courses, it stands out in terms of structure and thematic analysis compared to other publications on similar topics. While explaining the basic theories, the author supplements them with numerous vivid cases—such as global online, decision-making online, and management online—as well as nearly 100 illustrations. Additionally, reference website links and further reading suggestions are provided, offering a great guide for those who are interested in conducting in-depth research in this area.
E-commerce is one of the most prominent topics in current economics. This book provides foundational knowledge on the subject. It introduces complex yet easily understandable concepts related to e-commerce economics, including the economics of virtual products and online marketing, strategic pricing in e-commerce, the role of e-commerce media, the economics of online advertising, intellectual property and the internet, online financial market transactions and online banking, digital currencies and electronic payments, management and antitrust issues in electronic markets, monetary policy of electronic currencies, and microeconomic issues in e-commerce, among others. The book offers an objective, comprehensive, systematic, coherent, and forward-looking description and analysis of e-commerce economics, making it suitable for undergraduate and graduate students in e-commerce, economics, and related fields.