Survival Strategies for Small and Medium Enterprises: A Collection of SME Strategies

Author: Chen Shujian
Publisher:
Publish Date: 2003-01-01
Features: This book selects a large number of articles on corporate management and business strategies written by the author during the 2001-2002 period and published in newspapers and magazines such as the "Yangcheng Evening News," "China Business," and "Greater Economic Integration." It is particularly compiled and organized from the serialized articles in the "Small and Medium Enterprises Strategies" column of the "Yangcheng Evening News." The content includes systems and institutions, leadership and corporate culture, human resources, performance evaluation, strategy, marketing, consumer behavior, social culture and business, public relations, and essays. Starting from the practical realities of small and medium-sized enterprises, the book challenges many long-held management principles that have been considered as management dogmas, pointing out that they have misled numerous small and medium-sized enterprises in China. At the same time, it provides a wealth of actionable management and operational advice for the development of small and medium-sized enterprises.