How to Start a Market Research Company

Author: Du Yueping et al.
Publisher:
Publish Date: 2003-01-01
Features: The market research industry in China emerged as a new sector alongside the country's reform and opening-up and the transition from a planned economy to a market economy. Its history can be traced back roughly to the mid-to-late 1980s. In the late 1980s, the China Social Survey Institute, headquartered in Beijing, first introduced social survey methods and collaborated with foreign banks, as well as domestic government agencies and media outlets, conducting research primarily focused on public opinion surveys. This laid a foundation for research methods that collect data and information using scientific approaches in China. The market research industry in China is a dynamic and opportunity-rich field, attracting an increasing number of entrepreneurs to test their skills. How can one successfully establish a market research company? This book introduces the basic requirements for entrepreneurship, including company setup, registration, legal responsibilities, and the resources needed to start a business. It emphasizes practical operational methods in business management, team building, entrepreneurial strategy, and marketing management. This book will provide systematic guidance throughout the entire entrepreneurial process for founders of market research companies.