Training Outline and Forms for Corporate Competitive Advantage ()

Author: Wang Gefei
Publisher:
Publish Date: 2002-10-01
Features: This book is currently the most comprehensive enterprise practical training outline in the field of enterprise management in China. It replaces detailed content with key points, leaving readers with ample space for thinking, inspiration, and content integration. The different key points represent important practical issues that the Chinese enterprise industry is currently facing or needs to solve. The formation of these different key points is derived from direct contact with enterprises, market research, and the latest enterprise training materials from Europe and America today, reflecting the real needs of the Chinese enterprise industry. The book is divided into three parts. Part one is the enterprise strategic management training outline, with key contents including: Strategic Response Training (strategic choices for Chinese and large enterprises), Strategic Construction Training (basic knowledge for sustainable development strategies of enterprises), Environmental Decision Training (grasping the external environment of enterprises), Internal Decision Training (grasping the internal environment of enterprises), Enterprise General Strategy Decision Training (means and methods for forming the overall strategy of enterprises), Competitive Strategy Decision Training (general competitive strategy analysis for forming competitive advantages), Transnational Decision Training (global development strategies for the 21st century), Control Decision Training (how to evaluate the chosen strategy), Execution Strategy Training (how to implement strategies), and Strategic Market Decision Training (market strategy decisions and response measures for Chinese enterprises after joining the WTO) and more. The second part is the enterprise strategic management tables, covering topics such as behavioral analysis and decision-making, strategic formation and decision-making, environmental analysis, product and competitive analysis, enterprise strategic transformation and enhancement, strategic control, and enterprise resource allocation. The third part is the enterprise strategic management training overview.