Advanced Business Communication (4th Edition)

Author: (USA) Roger Penrose
Publisher:
Publish Date: 2003-03-01
Features: The formation of the global village, the deepening development of commercial activities, and the frequent exchanges and cooperation worldwide have all placed unprecedented emphasis on communication. In this process, the rapid advancement of science and technology, particularly the continuous innovation of network technology, has been a driving force behind the constant evolution of communication methods and techniques. This book aims to enhance the communication skills of senior business professionals, covering various aspects such as written communication, oral communication, case studies, job search strategies, and more. Building on previous editions, it has been expanded and updated to include key reading skills, business ethics, fear of communication, using PowerPoint for presentations, audience analysis, email usage, digital etiquette, and business case studies. The book combines theory and practice, equally emphasizing all aspects of communication skills in the field, and discusses new approaches to communication from the perspective of technological progress. It is not only suitable for experienced managers and advanced business students pursuing MBA degrees but also serves as an excellent guide and companion for a wide range of business professionals to master and improve their communication skills in the digital age. Even for non-business professionals, reading this book will be highly beneficial.