Consumer psychology

Author: General Higher Education Planning Textbook
Publisher:
Publish Date: 2001-05-01
Features: Under the market economy conditions, the enterprise that can understand consumer needs, grasp consumer psychology, and win consumers will achieve success. This book starts with consumer needs and takes consumer psychology and its changes as the main thread to describe the psychological activities of consumers and their influencing factors; elaborates on the impact of consumer psychology on their purchasing behavior; discusses how enterprises should carry out marketing activities based on the psychological characteristics and activity patterns of consumers; and analyzes the development trends of consumer psychology to better serve consumers. The book has a novel structure, a complete system, comprehensive content, and integrates theory with practice. It can be used as a textbook for marketing and related majors in higher education institutions, and can also be referred to by business and management personnel in industrial and commercial enterprises for study.