Database direct sales

Author: Guo Shu
Publisher:
Publish Date: 2000-01-01
Features: Professor Guo Shu, an authority in the field of database direct sales, guides you through the world of direct sales. This book analyzes the role of database systems in database direct sales; how to choose target customers in the fierce business world; how to plan and manage the entire database direct sales process; and how to evaluate the effectiveness of database direct sales. The book is both insightful and accessible, integrating both Western and Chinese marketing theories, making it one of the classic works in the field of direct sales.