Real Estate Operations and Management

Author: Ye Jianping
Publisher:
Publish Date: 2004-07-01
Features: This book is divided into nine chapters. The introduction part primarily elaborates on basic concepts such as real estate, the real estate industry, and real estate management. The chapter on the real estate market and market research discusses the market and how to grasp and analyze it. The chapter on real estate enterprises systematically describes the composition and operational models of various types of real estate enterprises. The three chapters on real estate operations, the procedures and management of real estate development, and real estate development project management conduct an in-depth analysis of the operations, product development, and project management of real estate enterprises. Real estate marketing is an indispensable business method for enterprises. This chapter explains the basic ideas of real estate marketing from a market perspective and offers unique insights on how to organize production to create marketable products. Real estate property management is the prerequisite for maintaining and increasing the value of real estate and the foundation for establishing a corporate brand. This chapter discusses property management procedures and the operations of property management companies. In the era of economic globalization and networking, real estate enterprises must rely on network technology to participate in competition. The ninth chapter systematically describes real estate networking. The main contents of this book include: Introduction; Real Estate Market and Market Research; Real Estate Enterprises; Real Estate Operations; Procedures and Management of Real Estate Development; Real Estate Development Project Management, etc.