Winning in Strategy

Author: Song Xinyu
Publisher:
Publish Date: 2003-02-01
Features: This collection of management articles primarily focuses on strategic management for businesses in the market of commercial growth, serving as a comprehensive summary of strategic management principles. The articles are concise and easy to understand, featuring numerous and compelling case studies. From corporate strategy, innovation strategy, marketing, brand building, operational monitoring, personnel management to the basic principles of economic ethics, nearly all management fields are covered. The collection offers simple rules and practical guidelines that can be referenced by businesses and entrepreneurs, managers and consultants, as well as college students exploring the right path in the world of management.