Art Appreciation of Logo Design

Author: Guo Maolai
Publisher:
Publish Date: 2001-01-01
Features: A logo is a specialized symbolic sign. The application scope of a logo ranges from countries to individuals, involving all industries related to social division of labor. Different logos represent different things and convey different information. Different logos can also reveal unique traces of various connotations, such as traditional culture, ethnic style, regional characteristics, and the spirit of the times. This book focuses on systematically introducing the relationship between the content and form of logos from the perspectives of morphological constitution and visual information transmission. It is a book that can be perceived from different angles, offering diverse content.