Showcase Design Art Appreciation: Design Art Appreciation Series

Author: Guo Maocai
Publisher:
Publish Date: 2002-12-01
Features: Display is an important way to disseminate information, and commercial exhibitions have always been the mainstream of various display activities. With the increasing fierce market competition and the growing popularity of supermarket sales methods, the role of commercial exhibitions is gaining more and more attention from society. In fact, successful commercial exhibitions are not only the most intuitive form of advertising but also silent salespeople for products. This book primarily uses examples of exhibition design from abroad, combining consumer psychology and the general principles of formal beauty to systematically introduce the functions, elements, and design techniques of exhibition design. This book is suitable for teaching in related fields such as interior design, environmental design, and industrial design, and is also a reference for commercial art designers.