Business Administration

Author: Yang Shanlin, Editor-in-Chief
Publisher:
Publish Date: 2004-09-01
Features: This book is a national-level planning textbook for the 15th Five-Year Plan. To meet the needs of students in non-business management majors at colleges and universities for learning management-related courses, it integrates the basic principles of management, practical business management, and the latest developments in the theory and practice of business management. It is divided into 3 parts and 22 chapters:
- The Principles Part includes 6 chapters such as Introduction to Management, Planning, Organizing, Leading, Controlling, and New Developments in Management Theory.
- The Practice Part includes 10 chapters such as Introduction to Enterprises, Strategic Management, Business Decision-Making and Management, Marketing Management, Production and Operations Management, Quality Management, Human Resource Management, Financial Management, Equipment Management, and Technology Management.
- The Special Topics Part includes 6 chapters such as Information Management, Project Management, Logistics and Supply Chain Management, Capital Operations and Management, Virtual Enterprise Management, and International Business Management.
This book can serve as a textbook for management-related courses in non-business management majors at colleges and universities, as well as a reference for management personnel engaged in business management and those interested in business management.