Sports Public Relations

Author: Liu Depei, Shi Yan, Editors
Publisher:
Publish Date: 2004-07-01
Features: This book is one of the series textbooks for social sports majors in ordinary universities. The main content of this book includes: the constituent elements of sports public relations, the basic functions and principles of sports public relations, the organizations and institutions of sports public relations, sports public relations and target audiences, sports public relations and mass communication, the planning of sports public relations, the implementation of sports public relations, the evaluation of sports public relations activities, the etiquette of sports public relations, sports public relations documents and advertisements, special activities of sports public relations, sports public relations and CI, case studies of sports public relations, etc. This book can also be used as a textbook for optional courses in other sports majors in ordinary universities.
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Introduction
Chapter 1: Overview of Sports Public Relations
Section 1: An Overview of Sports Public Relations
Section 2: Research Objects and Methods of Sports Public Relations
Chapter 2: Constituent Elements of Sports Public Relations
Section 1: The Subject of Sports Public Relations—Sports Organizations
Section 2: The Object of Sports Public Relations—Sports Audiences
Section 3: The Process of Sports Public Relations—Communication
Chapter 3: Functions and Principles of Sports Public Relations
Section 1: The Functions of Sports Public Relations
Section 2: Basic Principles of Sports Public Relations
Chapter 4: Organizations, Institutions, and Personnel of Sports Public Relations
Section 1: Common Sports Public Relations Institutions
Section 2: Sports Public Relations Professionals
Chapter 5: Sports Public Relations and Target Audiences
Section 1: The Nature and Characteristics of Audiences
Section 2: Sports Target Audiences and Their Classification
Section 3: Marginal Audiences
Chapter 6: Sports Public Relations and Mass Communication
Section 1: Characteristics of Mass Communication
Section 2: The Development Process, Types, and Characteristics of Mass Communication Media
Section 3: Communication Principles and Techniques in Sports Public Relations Activities
Chapter 7: Planning of Sports Public Relations
Section 1: The Significance and Principles of Sports Public Relations Planning
Section 2: The Content of Sports Public Relations Planning
Section 3: The Procedures of Sports Public Relations Planning
Chapter 8: Implementation of Sports Public Relations Plans
Section 1: Characteristics and Principles of Implementing Sports Public Relations Plans
Section 2