Construction and Management of E-commerce Systems

Author: Sun Baowen et al.
Publisher:
Publish Date: 2004-01-01
Features: Introduction to the Construction and Management of E-commerce Systems (Second Edition)
E-commerce, as a novel approach to business operations, has brought humanity an unprecedented industrial revolution. It provides a brand-new method for commercial transactions and a business operation management model. However, the development of new things often progresses through trials and errors. With the burst of the dot-com bubble, the growth of e-commerce shifted from fervor to rationality. Against this economic backdrop, this book, based on the first edition, has been reorganized, revised, and updated to meet the new teaching needs of e-commerce programs in higher education, incorporating the latest characteristics of e-commerce development. It begins with an analysis of the fundamental concepts of e-commerce, provides a detailed introduction to the technical architecture of building corporate e-commerce systems, and focuses on the strategic planning, analysis, design, implementation, maintenance, operation, evaluation, and promotion of e-commerce systems. Additionally, it includes in-depth case studies tailored to the realities of Chinese enterprises. Authored by Sun Baowen and Wang Tianmei of the Information Management Department at the Central University of Finance and Economics as the lead editors, this book covers a broad scope, is fresh and comprehensive, illustrated with visuals, combines theory with practice, and is rich in practicality and applicability. It is particularly suitable for teaching use by undergraduate and graduate students in e-commerce and related fields at universities and colleges.