Entertainment Economy -- Media Power Optimizes Life

Author:
Publisher:
Publish Date:
Features: Media power optimizes the economy, entertainment factors transform life! The author is the chief consultant of the world's top media and entertainment companies, the founder and senior partner of Posse-Aaron-Hamilton Media and Entertainment Company, one of the most influential authorities in the American entertainment industry. In this book, he proposes a brand-new marketing concept: transforming our economy with entertainment factors. This book includes ten chapters: You Are Entering the Entertainment Industry, Hedonism: Consumers Passionate for Seeking Happiness, E-Factor: No Entertainment, No Business, Intense Competition for Attention, etc.