Author: Chen Yongge
Publisher:
Publish Date: 2008-07-13
Features: One of the National Planning Textbooks for General Higher Education in the 15th Five-Year Plan, "Automotive Marketing." The book consists of twelve chapters, starting from the basic theories of automotive marketing, it covers four main parts: "Automotive Marketing Principles," "Automotive Marketing Analysis," "Automotive Marketing Strategy," and "Automotive Marketing Tactics."
Automotive marketing
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