Ignite the trend

Author: Gladwell
Publisher:
Publish Date: 2002-07-01
Features: A New York Times Bestselling Book. The development and spread patterns of products, design, advocacy, and behavior are actually like viruses. In a specific trend, everything can suddenly catch on and become wildly popular on the streets. Gladwell calls this moment a "tipping point." He researches the three major principles of popularity, supported by theories and examples from dozens of experts, and teaches you how to find the "tipping point" to spark a trend and achieve infinite possibilities. This book is a brilliant work by Malcolm Gladwell, a staff writer for The New Yorker magazine. He starts with the study of sudden social trends and explores the science of control and marketing models from a fresh perspective. He believes that ideas, behaviors, information, and products often spread rapidly like an outbreak of an epidemic. Just as a single patient can cause a city-wide flu; if a few employees fight customers or a group of graffiti enthusiasts lose control, they can start a crime wave on the subway; and a satisfied customer can make a newly opened restaurant completely full. These phenomena are all "social epidemics," and the moment they break out, when they reach a critical level, is a "tipping point." Gladwell visits religious groups, successful high-tech companies, and the world's top salespeople, and in the book, he discusses......