Business English Writing

Author: Zhang Zuocheng
Publisher:
Publish Date: 2002-08-01
Features: The Business English series textbooks are part of the "Fifteenth Five-Year Plan" national-level planning materials for general higher education in China. They were developed to meet the demand for versatile business professionals following China's entry into the World Trade Organization. Business English Writing is one of the books in this series. Business English Writing is a core course for the foundational stage of the Business English major. This textbook introduces students to traditional business letter writing, as well as increasingly widespread writing formats such as business memos, emails, business reports, press releases, operation manuals, product promotions, and business contracts. The book integrates writing knowledge and skills with practical business activities, providing students with numerous sample writings to focus on enhancing their business writing abilities. This textbook is primarily intended for students majoring in Business English in general higher education, as well as students in outward-looking programs such as International Trade, International Economics, and International Business Management. It can also be used as a reference for professionals engaged in international commercial activities. The textbook includes traditional business letter writing, business memos, emails, business reports, press releases, business contracts, and other types of business English writing that are becoming increasingly common.