Marketing Tutorial and Learning Guide

Author: Guo Guoqing
Publisher:
Publish Date: 1999-12-01
Features: This book is based on the "Outline" and "Guide" for the Marketing section of the National Unified Examination for Master's Degree Applicants with Equal Academic Standing in Business Administration, commissioned by the Office of the Academic Degree Committee of the State Council. It aims to help candidates grasp key review points, solve difficult problems, and utilize effective learning methods.///The book focuses on analyzing the key and challenging aspects of marketing theory. Based on a systematic explanation of marketing theory, each chapter provides detailed guidance on the main concepts, key knowledge points, and major topics involved, accompanied by corresponding practice exercises. This book is highly targeted for candidates to review and prepare for the exam, playing a crucial role in helping them achieve excellent results.///This book can serve as a review guide for candidates preparing for the exam, [menu]