e-Auction: The Theory and Practice of Online Auctions: The Theory and Practice of Online Auctions

Author: Ma Jun
Publisher:
Publish Date: 2003-05-01
Features: With the development of the internet and information technology, a subfield of e-commerce—online auctions—has experienced rapid growth. Many new phenomena and issues in online auctions, such as the design of online auctions, bidder behavior, and online fraud, cannot be addressed by traditional auction theory. There is an urgent need for economists and theoretical researchers to provide appropriate explanations and seek solutions to guide the improvement and development of online auction markets. This book systematically and comprehensively introduces the basic knowledge and theories of online auctions, as well as typical online auction practices in areas such as cultural relics and artworks, government bonds, intangible assets, IT services, and natural gas. It discusses the current status and development trends both domestically and internationally, and finally identifies important issues that require further research.