Corporate Strategy Management - Theory and Practice

Author: Zhao Chunming
Publisher:
Publish Date: 2003-08-01
Features: Strategic management can be broadly and narrowly defined. Broad strategic management refers to the application of strategic management concepts to manage the entire enterprise. Narrow strategic management refers to the management of the formulation, implementation, and control of corporate strategy. Therefore, narrow strategic management can be divided into three major parts: strategic analysis and formulation, strategic selection and evaluation, and strategic implementation and control.