eFFECTIVE MARKETING（THIRD EDITION）

Author: William G. Zikmund
Publisher: Not available
Publication Date: 2005-01-01
Features: With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to help readers adapt to and strategically plan for changes in the marketing environment.