Sun Tzu's Art of War: An American Interpretation

Author: [USA] Griffith, translated by Education Department
Publisher:
Publish Date: 2003-01-01
Features: Listed as a bestseller on Amazon for over 100 weeks, officially authorized by Oxford University Press as the only Chinese edition globally! The Art of War is not only a required course for the U.S. Marine Corps but also reading material for MBA programs. Marketing master Philip Kotler believes, "If the former CEOs of Kmart, ATT, Xerox, and General Motors had read The Art of War, they would have avoided their billions of dollars in losses. The appeal of this book has long surpassed the military realm and has been widely applied in business, sports, and even daily life. This is because the essence of modern society is competition, which is ubiquitous in business, sports, and daily life, and the principles revealed by The Art of War are perfectly suited to this competitive need. In Europe and America, relevant discussions on The Art of War have been widely cited in countless books and papers on corporate strategy, organization, and competition. Many business professionals around the world have discovered the value of Sun Tzu's teachings.