From Beetle to Rolex

Author: (USA) Shi Maizhou Junjun
Publisher:
Publish Date: 2005-06-01
Features: Why has James Bond captivated generations? Why do Apple computer users show such intense devotion? Why has the Volkswagen Beetle become almost legendary in daily life? "This is fanatic worship." Various worship phenomena and their profound impact cannot be explained by ordinary market principles. This book presents 42 bizarre yet fascinating success stories to illustrate the elements of this fanatic worship, exploring how such phenomena form and the extent of their influence. It is a delightful book that serves as a must-read for marketing professionals and also a light-hearted read for ordinary readers who love well-known brands.