Travel Psychology

Author: Chen Fuyi
Publisher:
Publish Date: 2005-08-01
Features: Based on a specific and detailed analysis of the psychological process of tourists' purchasing behavior, the psychological activities during the purchasing process, and the psychological characteristics of individual consumption, this book briefly introduces the psychological characteristics of the tourist consumer group, the influence of social factors on tourists' psychology, tourism service psychology, and tourism management psychology. Additionally, it provides an analysis of the psychological state of tourists during tourism activities. It is not only suitable for undergraduate and graduate students in tourism management at universities but also for self-study by tourism professionals and enthusiasts.