Cross-national Management: Theory, Case Analysis, and Reading Materials

Author: (USA) Bartlett Ghoshal
Publisher:
Publish Date: 2005-09-01
Features: Since its first edition in 1992, this book has been widely popular in renowned universities in the United States, becoming an acknowledged outstanding textbook and nearly a staple on the desks of CEOs of multinational corporations. The fourth edition introduces a conceptual framework for thinking about and responding to the challenges faced by managers of multinational corporations in the context of global strategy and cross-border management. The book systematically examines theories of multinational operations based on international trade and theories of multinational operations based on international direct investment, comprehensively reflecting the theoretical advancements in the field of multinational operations. The cases in the book are primarily from teaching cases of prestigious institutions such as Harvard Business School, London Business School, and INSEAD, while the reading materials are largely from the works of management masters like Michael Porter, Theodore Levitt, and C.K. Prahalad. This book is suitable for senior undergraduate and graduate students in business management, MBA, and EMBA programs in business schools, as well as for reference by relevant researchers and corporate leaders. The book is accompanied by rich teaching materials and supplementary resources. Instructors using this book as a textbook can contact us to request related teaching resources. This book is an acknowledged outstanding textbook and a staple on the desks of CEOs of multinational corporations. The author of the English edition, Christopher Bartlett, is a professor of business administration at Harvard Business School, while Shunyata Ghoshal is a professor of strategy and international management at London Business School, and Julian Birkinshaw is the vice president of London Business School and an associate professor of strategy and international management. Professor Fan Libo of the University of International Business and Economics has localized the book, strengthened the theoretical sections, and added domestic cases to make it more suitable for domestic institutions and readers.