Marketing Training Tutorial

Author: Li Haiqiong
Publisher:
Publish Date: 2005-09-01
Features: This textbook is the practical outcome of researching, applying, and promoting the advanced practical teaching model of business-related disciplines in Western countries—the "Simulated Company Teaching Method." Starting with entrepreneurial practice and focusing on business operation procedures, it covers the main practical skills required for marketing career positions. The book is divided into 10 chapters: Company Establishment, Company Marketing Research, Company Marketing Planning, Company Product Procurement, Company Product Sales, Marketing Accounting Knowledge, Business Negotiation and Economic Contract Signing Practice, Company Online Marketing Operations, Exhibition Organization and Management, and Enterprise Diagnosis and Governance. It also provides an introduction to the "Simulated Company Teaching Method" and the construction of modern business simulation laboratories, and lists relevant training documents in the appendix. The content of this textbook is novel, innovative in its approach, highly practical, and currently one of the few training textbooks in the field of marketing management and other business-related disciplines at vocational colleges, secondary vocational schools, and even undergraduate levels. It can serve as a comprehensive training textbook for marketing and other business-related disciplines in vocational colleges, secondary vocational schools, and relevant higher education institutions, as well as a supplementary training textbook for related courses in marketing. Additionally, it can be used as a practical operation training textbook and reference book for business marketing personnel.