Retail management

Author: Zheng Xin
Publisher:
Publish Date: 2005-08-01
Features: This book primarily covers topics such as retail formats, retail enterprise organization and management, customer management, store location selection, retail enterprise financing management, retail corporate image management, retail product planning, supply chain management, pricing management, promotional management, retail enterprise human resource management, retail enterprise information management, retail chain management, and retail enterprise strategic management. It incorporates mature retail management theories while also supplementing new content, methods, and technologies based on the practical development of the retail industry. Through case studies and training projects, the book provides practical training methods, making it advanced, comprehensive, practical, and highly operational. This book can serve as a textbook for higher vocational colleges, junior colleges, adult education institutions, chain management programs, commodity circulation management programs, as well as business and trade-related majors. It is also suitable as a training manual for commercial enterprises.