Travel Agency Management

Author: Fang Zengfu
Publisher:
Publish Date: 2005-08-01
Features: This book is written based on the author's many years of experience in managing travel agencies and teaching practices, combined with the development trends of travel agencies in China. The book follows the basic operations of travel agencies as a thread, elaborating on the theory and practice of travel agency management, covering the operations of major business activities of travel agencies and the management principles of travel agencies. It focuses on grasping the development context of travel agency management in China, providing some new ideas for the development of travel agencies in China. Through a wealth of information and rich case studies, readers can stay updated on the latest trends in travel agency management. This book can serve as a textbook for tourism management majors and related disciplines in higher education institutions, as well as a teaching or reference material for tourism vocational education, self-study exams, and those engaged in tourism economics, management research, and practical work.