Strategic Marketing

Author: Li Huaibin
Publisher:
Publish Date: 2005-08-01
Features: This book systematically introduces the theory and practice of strategic marketing. The content is divided into 13 chapters, including an overview of strategic marketing, the framework and process of strategic marketing, the orientation and objectives of strategic marketing, the analytical tools of strategic marketing, strategic marketing planning, strategic marketing research and analysis, the target market of strategic marketing, market positioning in strategic marketing, market entry in strategic marketing, competitive advantages in strategic marketing, strategic marketing alliances, global strategic marketing, and the organizational design and control of strategic marketing. The book is characterized by its strong readability and scientific rigor, and includes additional case study content. It can serve as a textbook for relevant majors in higher education institutions and also as a reference book for business management personnel for training and self-study.