Chinese Marketing Warfare: 13 Chapters

Author: He Xuelin
Publisher:
Publish Date: 2005-09-01
Features: Chinese Marketing Series Practical Strategies · Winning Secrets of Pharmaceutical and Health Product Marketing. A book worth reading by 80 million marketers and managers, and a reference textbook for employee training in 100,000 pharmaceutical and health product companies. People waste more money in marketing than in any other social activity. — The principle for successful marketing by the "Positioning" school marketing masters Ries and Trout is to read and understand this book. Boost your advertising effectiveness by tenfold. He Xuelin's marketing model has made a meteoric rise, achieving the advertising effect of 100 million with only 1 million!! Achieving the advertising effect of 1 billion with 10 million!! This book does not analyze scattered cases one by one, but instead seeks to find the inevitable laws of success or failure behind a large number of cases and form a series of theories. With the guidance of these theories, one can avoid detours, achieve success more, and faster, not just relying on luck. It should be noted that this book only discusses the marketing of pharmaceutical and health products with "special significance" because the marketing methods in the pharmaceutical and health product industry are characteristic marketing methods with Chinese characteristics and a typical representative of "Chinese-style marketing." Since the pharmaceutical and health product industry is one of the earliest to start, most competitive, and most skilled in marketing in China, applying these marketing methods to other industries would be like a giant knife cutting small fish, effortless. The theories created in this book are absolutely not "academic-style." They are practical and withstand the repeated tests of practice. This book is not only a reference for professionals in the pharmaceutical and health product industry, consultants or management consultants, teachers and students in pharmaceutical and management universities, as well as all walks of life who wish to develop in the pharmaceutical and health product industry, but also a work for Chinese marketers and business managers in other industries to learn from and take inspiration from.