Travel Marketing

Author: Xu Feng
Publisher:
Publish Date: 2004-10-01
Features: "Managing Cities, Developing the Economy" has become an important approach for various regions to accelerate urban construction, expand opening-up, and attract investment and business. It has achieved certain results in practice but has not yet formed a theoretical system. This book provides a comprehensive, systematic, and summary-based study of urban products, combining China's national conditions to delve into the characteristics of urban products, their production, management and organization, the development of urban marketing markets, and the realization mechanisms and development processes of urban value. Taking tourism marketing as an example, it proposes an evolutionary path based on exchange value, production value, and consumption value, as well as methods and approaches to achieve the overall marketing of urban products, along with a theoretical system of strategies and countermeasures. This serves as a theoretical basis and practical reference for regions in their efforts to develop the economy and manage cities.
The book elaborates on the innovation of urban product theory in urban marketing practices, the realization of urban product value in marketing, and the significant role of tourism market development in boosting urban marketing and enhancing urban value. Building on this foundation, the text uses vivid case studies of the development and construction of tourism products in Zhangjiajie, Hunan, as well as in Suzhou, Hangzhou, Wuxi, and Tai'an, which have driven rapid regional economic growth and improved urban competitiveness. These examples aim to inspire central and western regions to plan, develop, and market urban products based on specific conditions and characteristics, promoting sustainable and coordinated economic and social development.