Enterprise management and operation

Author: Yin Xiuyan
Publisher:
Publish Date: 2005-09-01
Features: This book is written in line with the spirit of the Ministry of Education's High [2002] No. 2 document and is a 21st-century higher vocational education planning textbook. Based on the actual level of most vocational college students and combined with the disciplinary requirements of enterprise operation and management, the book embodies the teaching experience and achievements of its authors over the years. It introduces the basic theoretical knowledge of enterprise operation and management, analyzes the management of various elements of the enterprise, and explores the new development trends in enterprise operation and management. To facilitate teaching and review, each chapter is followed by exercises. To enhance the application of case teaching methods, relevant cases are provided after each chapter. To emphasize the characteristics of applied education, practical training questions have been developed. The book is divided into 11 chapters, including Introduction, Enterprise Business Strategy Management, Enterprise Business Decision-Making, Enterprise Organizational Structure Design, Enterprise Human Resource Management, Enterprise Financial Management, Market Research and Forecasting, Enterprise Marketing Management, Corporate Culture and Corporate Image Design, Enterprise Mergers and Holdings, and Contemporary Trends in the Development of Enterprise Operation and Management. This book is suitable for basic teaching in finance and economics majors, especially for higher vocational education at the junior college and undergraduate levels. It can also be used as a teaching material and reference book for economic and management training.