Fashion Marketing Management

Author: Pan Li
Publisher:
Publish Date: 2005-08-01
Features: Based on an analysis of the characteristics of the apparel market, this book starts from the core concepts of marketing and combines the characteristics of apparel enterprises. Through a systematic study of the entire process of apparel marketing, it reveals the operational principles of apparel marketing management, thereby helping practitioners of apparel marketing to establish modern marketing concepts and master the entire process of apparel marketing from design, production, sales to after-sales service.