E-commerce Applications and Technology

Author: Ge Zhiyuan
Publisher:
Publish Date: 2005-08-01
Features: This book is a teaching material for e-commerce courses, incorporating the author's many years of teaching experience. It focuses on practice and application, emphasizing up-to-date content. Given the comprehensive nature of e-commerce, the book explains topics selectively and with emphasis. It incorporates the strengths of domestic and international teaching materials, making it easy to learn and use. E-commerce is a highly interdisciplinary subject, and the content of this book is primarily organized along two lines: technology application and theoretical knowledge. Technology application includes network knowledge related to e-commerce, website development technologies, as well as knowledge related to wireless networks and mobile e-commerce, which are currently promising in the business application prospects. The theoretical and marketing practice content introduces not only the basic concepts of e-commerce but also focuses on key issues such as online marketing, logistics and supply chain management, and e-commerce law.