McLaurin Teaches How to Handle the Media

Author: Maclaurin (Canada)
Publisher:
Publish Date: 2005-09-01
Features: Absolutely a goldmine of common-sense advice. —Jay Cullins, President of the Personal Communication Behavior Association I found these strategies and methods very valuable for smooth and confident communication. They helped me a lot. —David Koch, author of "Investment Strategies" For every manager who needs to communicate powerfully and effectively, Maclaurin's advice is . —Ed Bemiller, President and CEO of Nordan Corporation This book is a globally best-selling public communication skills training manual written by an internationally renowned training expert. It primarily explains how to develop strategies for dealing with the media, precautions and techniques for various forms of media interviews, including how to use language, tone, and body language reasonably, providing readers with quick and convenient strategies, tactics, and tool resources for effective communication through the media. "Maclaurin Teaches You How to Deal with the Media" will tell you: How to be more persuasive during media interviews? How to position your products, services, and information in the media? How to manage events through media coverage? How to gain more control? How to use powerful verbal and nonverbal communication methods?