48 Management Ideas That Every Business Manager Should Know

Author: Zhao Wenming
Publisher:
Publish Date: 2005-09-06
Features: In today's fast-paced business world, management science is taking the lead in various fields, occupying a dominant position. Management is the soul of a business and the guarantee of organizational success. Management studies have also become a compulsory course for every member in various social organizations or groups. Looking around the world, Western management science has gradually formed a system and is constantly being refined. For China, the internationally renowned management master Peter Drucker pointed out sharply after China joined the WTO that what Chinese enterprises lack is management. This book presents the essence of 48 classic management ideas and theories from famous management scholars and business thinkers around the world over the past 100 years. In the past century, they have elevated their theories based on changes in the times and their own management practices. Their ideas not only brought them unprecedented success but also pointed the way for countless businesses. For example, management master Drucker pointed out the direction of business management; business genius Welch demonstrated the success principles of corporate operations; and the father of modern marketing, Kotler, created a complete modern marketing management theory, making significant contributions to the growth of businesses. Each management idea or theory is divided into: a compelling introduction, which is a concise summary of the life of a management scholar or business thinker and a highly laudatory evaluation of their remarkable achievements; an overview of their important management ideas or theories; a background story, which mainly introduces their life achievements and the context in which their important management ideas or theories emerged; key insights, which focus on the main content of their important ideas or theories; and a commentary section, which evaluates the application and effectiveness of these ideas or theories in practice. The purpose of writing this book is not to make everyone a management scholar or manager, but to help people understand management, enrich their cultural knowledge, and provide the best way for those interested in management to learn and draw inspiration. In terms of content and language, this book presents the valuable and practical essence of management in a concise and easy-to-understand form to every reader. The core management ideas of the 48 famous management scholars and business thinkers collected in this book are a classic must-read for every self-improving Chinese business manager.