Excellent guerrilla marketing

Author: Jay Conrad Levinson (USA)
Publisher:
Publish Date: 2005-09-01
Features: How to make excellent enterprises enduringly prosperous, achieve conventional goals with unconventional strategies, and seek the greatest returns with the least investment. A marketing classic. "In fact, professional marketers who follow Jay Conrad Levinson's few rules slightly can make their marketing activities more successful and provide better service to customers. Anyone, regardless of their industry, can benefit greatly from this book by continuously innovating and performing excellently." – The Wall Street Journal "In Guerrilla Marketing, Jay Conrad Levinson once again presents the recognized marketing common sense to us. This book is filled with the principles and 'pearls' of marketing experience, guiding us through today's 'economic minefields.'" – James R. Bryant, President of Revived Vineyards "Whenever there is rebuilding, I will choose Jay Levinson. His books are targeted at businesses and contain hundreds of ready-to-use ideas. Guerrilla marketing books have indeed opened a window for me to gain knowledge." – Linda W. Kates, President of Rebuilding Consulting Group This book provides 50 solutions to marketing problems, which is Jay Conrad Levinson's best book, gathering the original wisdom of practical, money-making marketing predictions. Absolutely great!" – John Cull, author of Intention and The Ultimate Interview The core concept of "guerrilla" lies in: breaking the mold in fierce marketing, using new, unconventional ideas, not relying on massive promotion and spending, making full use of limited resources, and seeking the greatest returns with the least investment. Best-selling author and marketing master Jay Conrad Levinson delves into 50 widely accepted rules that determine the success or failure of companies in this book, providing specific guidance on when and how to use humor in marketing, distinguishing the key differences between profit and sales, adopting new marketing concepts during economic downturns, understanding how to share ideas, using guerrilla strategies and marketing combinations, and so on. In short, this book aims to help you understand how to excel in marketing. Every page of this book contains many marketing ideas that can spark entire marketing campaigns.