Customer Growth Points: Five Marketing Strategies for Successfully Cultivating Competitive Advantages

Author: Richard Whately
Publisher:
Publish Date: 2005-07-01
Features: Richard Whately and Diana Hanson reveal how successful companies today can achieve explosive growth through this book. Based on dozens of real-world case studies, Richard Whately and Diana Hanson define five successful marketing strategies for cultivating competitive advantages—even under harsh conditions. This is an excellent and highly recommended book. It is also a cultural treasure in today's globalized business environment. The book provides important strategies for companies that need rapid growth. To be customer-oriented, Richard Whately and Diana Hanson have shifted from storytelling to demonstrating how managers and companies differ in the market. This makes it a readable reference for companies that aim to be customer-centric. Customer Growth Points—Five Successful Marketing Strategies for Cultivating Competitive Advantages is an insightful book. Richard Whately and Diana Hanson list the secrets to winning in highly competitive environments. They emphasize that today's managers will not win without putting customers at the center. The book provides and recommends important information.