Modern printing enterprise management

Author: Wang Guanyi et al.
Publisher:
Publish Date: 2005-08-01
Features: It has always been one of our aspirations to compile a textbook titled "Modern Printing Enterprise Management" that embodies the characteristics of printing enterprise management, catering to both middle-level and senior management personnel in printing enterprises and college students. This "Modern Printing Enterprise Management" book encapsulates the learning, research, and reflections on printing enterprise management we have accumulated in recent years, reflecting the collective wisdom of everyone. The book is divided into 11 chapters, covering all aspects of printing enterprise management.
Chapter 1 primarily introduces the general principles of management and basic knowledge of enterprises and enterprise management.
Chapter 2 discusses the organization and corporate culture of printing enterprises, outlining the organizational characteristics and cultural connotations of modern printing enterprises.
Chapter 3 analyzes the current state and development issues of printing enterprises in China, providing significant insights into the overall condition of the Chinese printing industry at present.
Chapter 4 focuses on marketing management in printing enterprises.
Chapters 5, 6, and 7 discuss production management, logistics management, and quality management in printing enterprises, respectively.
Chapter 8 analyzes the technology and equipment management of printing enterprises.
Additionally, financial management, human resource management, and information resource management are designed from the perspectives of production factors such as human resources, capital, and information.
The entire book revolves around the main processes and content of printing enterprise management, integrating general theories and methods of enterprise management with the production and operational characteristics of printing enterprises. It features a complete structural system, substantial content, and distinct characteristics. During the writing process, we extensively referenced many new theoretical achievements in the field of enterprise management, incorporated successful experiences in printing enterprise management, and integrated our research findings on printing enterprise management, striving for innovation in content.