Modern Business Environment Design and Analysis

Author: Zhao Huining & Zhao Jun
Publisher:
Publish Date: 2005-07-01
Features: This book focuses on the historical evolution of China's commercial environment, from the commercial environment under the planned economy to the changes under the market economy conditions. It particularly studies the impact of the continuous influx of foreign commercial environment design styles in the information society on the lifestyles and consumption psychology of the Chinese people, as well as the new concepts, new ideas, and new cultures that bring new vitality to society. The article also explores the subconscious behaviors of customers' shopping psychology and behavior in the commercial environment, analyzing the forms of spatial functions, consumption patterns, emotional factors, and aesthetic characteristics. Based on the changes in space and time within the commercial environment, it studies and analyzes the creation of modern commercial environments by examining various factors that influence the atmosphere, such as form, light, color, material, and texture. The study of craftsmanship in the commercial environment is an important aspect of commercial environment design. Commercial spaces have a dual nature—they not only enrich the urban landscape but also promote the sale of goods. The success of a merchant depends not only on the quality and price of the products but also on the spatial layout of the sales area and the design of both the indoor and outdoor environments of the business.