Author: He Manqing
Publisher:
Publish Date: 2002-11-01
Features: This book mainly includes Preface, Introduction, Part 1: The Impact and Mechanism of Cross-National Operations on Culture, Introduction, Characteristics of the Cultural Environment in Cross-National Operations: Cultural Differences, Cultural Layers Supporting Cross-National Operations; Part 2: Analysis and Application of Cultural Strategies in Cross-National Operations, Cultural Marketing Strategies for Cross-National Markets, Cross-Cultural Management Strategies, Cultural Initiatives for the Sustainable Development of Multinational Companies; Appendix: Customs and Taboos of Some Countries and Regions in the World, Concluding Remarks, Main References, Column Index.
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