Introduction to E-commerce

Author: Lin Ronghang, Chen Shuguang
Publisher:
Publish Date: 2005-07-01
Features: This book is a comprehensive textbook on e-commerce. It is called comprehensive because it starts from the perspective of enterprise informatization and truly elaborates on the fundamental principles and basic methods of "e-commerce" at the enterprise level, rather than just discussing "e-commerce" or confusing "e-commerce" with "e-commerce." Instead, it treats "e-commerce" as a part of "e-commerce" with a professional approach, thus avoiding the misconception that when people talk about "e-commerce," it is only about online transactions. The book consists of 10 chapters. Chapter 1 elaborates on the basic process of enterprise informatization and the fundamental concepts of e-commerce. Through the study of this chapter, readers will gain a complete understanding and correct perception of e-commerce, laying a solid foundation for the following chapters. Chapter 2 introduces the network fundamentals of e-commerce. By learning this content, readers will master the information technology knowledge related to enterprise electrification. Chapter 3 discusses the application of networks by enterprises and how to conduct marketing through the internet, building on the knowledge from the previous two chapters. Chapter 4 introduces electronic payment in the electronic trade process, as well as the financial systems of the financial industry and enterprises, providing a complete overview of the system platforms and technological applications of electronic financial systems. Chapter 5 covers the basic knowledge of supply chain management, including electronic procurement, electronic manufacturing, logistics, warehousing, and other enterprise supply chain-related knowledge for the manufacturing and retail industries. Chapter 6 introduces the basic concepts of enterprise customer relationship management (CRM) and the information technology used in the CRM process, while also explaining the basic skills and methods for conducting CRM through computer networks. Chapter 7 discusses the manufacturing information system—Enterprise Resource Planning (ERP). Chapter 8 introduces one of the hottest topics in modern business management—knowledge management. Chapter 9 elaborates on the risk management of e-commerce. After IT technology is integrated into enterprises, while businesses gain benefits, they must also be mindful of preventing new commercial risks. Chapter 10 introduces the basic methods of informatization for small and medium-sized enterprises (SMEs) through ASP, enabling SMEs to apply high-level information technology without significant investments in hardware and software, and to effectively carry out enterprise electrification.