Strategic Management

Author: Huang Dan
Publisher:
Publish Date: 2005-09-01
Features: This book systematically introduces the basic issues, concepts, and logic of the three levels of strategic management—corporate-level strategy, business-level strategy, and functional-level strategy—as well as tools and methods. The book is divided into four parts: Part 1 introduces the basic theories and concepts of strategic management; Part 2 introduces the theories and methods of corporate-level strategy analysis; Part 3 introduces business-level strategy theories; and Part 4 covers strategic implementation and issues related to strategic evaluation and control.